{"id":30298,"date":"2019-10-12T11:47:52","date_gmt":"2019-10-12T11:47:52","guid":{"rendered":"https:\/\/danaos-projects.com\/?p=30298"},"modified":"2026-10-16T12:46:20","modified_gmt":"2026-10-16T12:46:20","slug":"estimacion-planificacion-control-de-costos","status":"publish","type":"post","link":"https:\/\/danaos-projects.com\/es\/danaos-blog\/insights\/estimacion-planificacion-control-de-costos\/","title":{"rendered":"Estimaci\u00f3n, planificaci\u00f3n y control de costos"},"content":{"rendered":"<p>Hoy en d\u00eda, la competencia para adjudicarse un proyecto de construcci\u00f3n es \u00a1despiadada!<\/p>\n<p>La industria de la construcci\u00f3n se est\u00e1 convirtiendo cada vez m\u00e1s en un mercado de commodities y los m\u00e1rgenes de beneficio se reducen hasta el nivel de \u201cerrores\u201d marginales.<\/p>\n<p>Planificadores, estimadores, top\u00f3grafos y quantity surveyors, gerentes, ingenieros y economistas se esfuerzan por estimar y presentar la cotizaci\u00f3n m\u00e1s baja posible en un entorno lleno de entrop\u00eda e incertidumbre.<\/p>\n<p>La culpa por perder el proyecto o por un rendimiento insuficiente en la ejecuci\u00f3n \u2026 es casi siempre la norma. Los profesionales comunes pronostican y ejecutan de manera similar a quien apuesta en un juego cuyas reglas siempre cambian a favor del casino.<\/p>\n<p>Eso me recuerda \u2026<\/p>\n<p>La pel\u00edcula \u201cThe Insider\u201d (\u201cEl dilema\u201d, 1999):<\/p>\n<p><a href=\"http:\/\/www.imdb.com\/name\/nm0001626\/?ref_=tt_trv_qu\" target=\"_blank\" rel=\"noreferrer noopener\">Mike Wallace<\/a>: \u00bfQui\u00e9nes son estas personas?<\/p>\n<p><a href=\"http:\/\/www.imdb.com\/name\/nm0000199\/?ref_=tt_trv_qu\" target=\"_blank\" rel=\"noreferrer noopener\">Lowell Bergman<\/a>: Gente com\u00fan bajo una presi\u00f3n extraordinaria, Mike. \u00bfQu\u00e9 demonios esperas? \u00bfElegancia y coherencia?<\/p>\n<p>Intentar ganar o gestionar un proyecto de construcci\u00f3n partiendo de especificaciones, contratos, cronogramas, recursos, costos, calidad, seguridad, plazos, etc. \u00a1es como intentar domar a un le\u00f3n! Requiere mucha experiencia en el mercado y pericia para orquestar los intereses de todas las partes interesadas de modo que usted alcance su objetivo: reducir costos, aumentar la productividad y conseguir otro proyecto, \u00a1r\u00e1pido!<\/p>\n<p>Hace a\u00f1os, cuando nos ense\u00f1aban gesti\u00f3n de la construcci\u00f3n en la universidad, aprendiendo diagramas GANTT y PERT, estimaci\u00f3n, programaci\u00f3n \u2026 las cosas eran muy distintas. El equilibrio entre rendimiento, calidad, seguridad y eficiencia se destacaba menos o, mejor dicho, se integraba menos.<\/p>\n<p>Hoy, desde lo contractual hasta la econom\u00eda del proyecto, la calidad y la gesti\u00f3n de la construcci\u00f3n, los aspectos del proyecto parecen mucho m\u00e1s complejos, integrados e interconectados. Un cubo de tres caras, como yo lo describo, en el que las BoQ (listas de cantidades) + los c\u00f3digos de costo + las actividades WBS (estructura de desglose del trabajo) est\u00e1n bien asociadas con la calidad, el tiempo y los recursos, de una manera en la que solo un sistema de software puede ayudar.<\/p>\n<p>Y adivine qu\u00e9: \u00a1Primavera no es suficiente! \u00a1Los ERP no se ajustan adecuadamente! AutoCAD y el software BIM no son lo bastante colaborativos. Las partes interesadas no reciben la informaci\u00f3n correcta, adaptada y presentada seg\u00fan sus necesidades y su rol, como deber\u00edan, para poder aplicar su experiencia y pericia y dimensionar el \u00a1RIESGO!<\/p>\n<p>La construcci\u00f3n es una industria de 8 billones de d\u00f3lares estadounidenses. A la tecnolog\u00eda todav\u00eda le queda camino por recorrer para afrontar estos desaf\u00edos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy en d\u00eda, la competencia para adjudicarse un proyecto de construcci\u00f3n es despiadada y los m\u00e1rgenes de beneficio se reducen al nivel de errores marginales. Por qu\u00e9 estimar, planificar y controlar los costos exige integrar BoQ, c\u00f3digos de costo y actividades WBS en un solo sistema.<\/p>\n","protected":false},"author":1,"featured_media":30299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[113],"tags":[],"insight_industry":[137],"insight_topic":[144,145],"insight_tag":[232],"insight_author":[227],"class_list":["post-30298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","insight_industry-construction","insight_topic-cost-control","insight_topic-estimation-bidding","insight_tag-earned-value-progress","insight_author-george-tsolakis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Planificaci\u00f3n y control de costos en construcci\u00f3n<\/title>\n<meta name=\"description\" content=\"Planificaci\u00f3n y control de costos en construcci\u00f3n: por qu\u00e9 estimar y ganar proyectos exige integrar BoQ, c\u00f3digos de costo y actividades WBS en un solo sistema.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danaos-projects.com\/es\/danaos-blog\/insights\/estimacion-planificacion-control-de-costos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planificaci\u00f3n y control de costos en construcci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Planificaci\u00f3n y control de costos en construcci\u00f3n: por qu\u00e9 estimar y ganar proyectos exige integrar BoQ, c\u00f3digos de costo y actividades WBS en un solo sistema.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danaos-projects.com\/es\/danaos-blog\/insights\/estimacion-planificacion-control-de-costos\/\" \/>\n<meta property=\"og:site_name\" content=\"DANAOS ProjectVIEW ERP\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-12T11:47:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-16T12:46:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/danaos-projects.com\/wp-content\/uploads\/2025\/05\/estimation-tendering-and-cost-control.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Estimaci\u00f3n, planificaci\u00f3n y control de costos\" \/>\n<meta name=\"twitter:description\" content=\"DANAOS ProjectVIEW ERP I : Insights : Your go-to hub for construction tech intelligence, from cost-control strategy and ERP adoption to workflows, procurement, and digital transformation across Construction, Marine, Mining, and Shipbuilding. 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